Our relationship with PayJustNow started in 2023, working alongside the team to evolve how the brand looked, sounded and communicated. As the business grew, so did the ambition for the brand. We helped shape its communication strategy and developed the payoff line that became central to the brand: “The Clever Way to Pay.” In April 2025, this evolution came together in a refreshed brand identity, creating a more confident, contemporary PayJustNow that could stretch beyond its original Buy Now, Pay Later proposition. Since then, BRAK has continued to work alongside PayJustNow across campaigns, product launches and major retail partnerships, helping bring the brand consistently to life across digital, social, retail and customer touchpoints. And the business has continued to grow alongside the brand. Since we began working together, PayJustNow has expanded from a growing BNPL challenger to a broader payments platform, now reaching 2.6 million customers, 10,000+ points of presence and R7.5 billion in total transactions. We didn't build the growth. We helped build the brand around it.